GET EDUCATED
INTELLECTUAL DISTRIBUTION: The Greatest Entrepreneurial Venture of the 21st Century.
The New Era of
Distribution
According to famed Economist
Paul Zane Pilzer, there are two critical aspects to
distribution: education and delivery. That is,
teaching consumers about new products and services, and then
physically putting those items into their hands. In times
long gone, the simple peddler used to fulfill both functions
at once. The door-to-door salesman would come to your house,
teach you about an encyclopedia that could contribute to
your children’s education, and if you purchased it, come
back and physically deliver the actual books. The
old-fashioned general store and mom-and-pop shops of bygone
eras did much the same thing.
Not any more. The distribution fortunes of the 1990s were made by people who found cheaper, faster and more efficient vehicles of physical delivery. But there is nothing in the model of a Wal-Mart, Home Depot or Target that provides the other critical element of distribution—education. That is the bottleneck, the major missing link in today’s economy—and it is a place of extraordinary opportunity. Welcome to the era of Intellectual Distribution, welcome to the era of the entrepreneur.
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The New Era of Impact
These days you don't need to be a "Bill Gates", a "Bono",
a "High Powered Government Official" or a "Corporate Executive"
to begin making an impact or difference in the world. Much can be
done through making small seemingly insignificant efforts;
like recycling, paying attention to energy usage, or
becoming educated on the social or environmental impacts (if
any) caused by the the products you usually use, or caused
by the companies from which you usually buy. Then
choosing to make informed decisions on alternative products
that will ultimately be better for you and better for our
world.
At the same time, making an impact can also be as small as becoming a Social Marketer or an Educated Entrepreneur...because when you go out into the world to educate and help improve people's personal and economic wellness, you are also adding value to society and contributing to the betterment of the world. Now that's impact!
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The New Era of Wellness
"Looking at the numbers, one might think that soon
everyone in the United States will be overweight or
obese—but this is not the case. As grisly as this situation
is, it has also given rise to an entirely new and very
positive economic sector. The 39 percent of the U.S.
population who are not overweight include some 10 to 15
million Americans who are actually growing stronger,
healthier and more fit as they age.
These people represent a new and
growing economic sector.
They are primarily wealthy people who, as their financial
situation improves, start looking for ways they can be
healthier—and they’re doing it outside the medical
establishment. They are going to fitness clubs, watching
what
they eat, taking the proper amounts of vitamins and
minerals, and investigating supplements and other products
that support their wellness. They are a growing sector of
our economy who are eating and living healthier than anyone
ever before in history.
Today, for example, this sector spends over $70 billion
per year on
vitamins and food supplements. From vitamins and
antioxidants to weight-loss products to health clubs and
fitness coaches, all these expenditures belong to what I
have called the “wellness” industry. I define “wellness” as
money you spend to make yourself feel healthier, even when
you’re not “sick” by any standard medical definition.
Who are these people? Mostly babyboomers: prosperous
people from the ages of 40 to 60. Baby boomers are the first
generation in history that refuses to blindly accept the
aging process. They are also a powerful
economic force; they represent only 28 percent of our
population—yet this group represents 50 percent of our
economy.
Until recently, marketing to baby boomers has been all about how to make them feel younger, how to help them remember what it was like to be young. Now it’s gone a step further. Today, boomers are starting to buy things that actually make them younger!" - Paul Zane Pilzer
To find out
more about how you can become healthier, wealthier, or just
wise, contact us.....or spend
some time learning from the other various resources provided:
PRODUCTS & SERVICES BLOG INSIGHTS RECOMMENDED EDUCATION
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